Made to be part of your everyday.
A note from our founder at Lumiiya
“I didn’t create Lumiiya to promise perfect skin, but because skincare had started to feel like too much.
Too many steps. Too many rules. Too many products telling us they’re the one thing our skin is missing.
I wanted to bring it back to what matters. Less, but considered.
Thoughtful formulas. Korean skincare expertise. Everyday essentials gentle enough for sensitive skin and designed to work across skin types and routines.
I believe skincare should be honest about what it can and can’t do. Skin is influenced by so much more than a product alone. Skincare can support your skin, but it is only one part of the bigger picture.
Lumiiya is about products you trust, a world you connect with and a routine that feels like your own.
No perfection. No impossible promises. Just really good skincare, made for every day.”
Our Story
We wanted skincare to feel different.
Less noise. Fewer rules. Better essentials.
Lumiiya brings Korean skincare expertise into a simpler, more personal approach to everyday beauty.
Made in Korea, our formulas combine modern skincare innovation with effective, skin-supporting ingredients. Created to work across skin types and fit naturally into existing routines.
We started with The Everyday Series – Cleanse, Treat and Hydrate. An edited foundation of essentials made to work together and support the skin without unnecessary complexity.
The name Lumiiya is inspired by lumière - French for light. A subtle nod to radiance, glow and the feeling behind the brand. From formula to feeling, Lumiiya is made to be part of your everyday.
Our Vision
A beauty culture where skincare feels simpler, more honest and personal. Where the products you trust become part of a world you connect with.
Our Mission
We create thoughtful everyday essentials built on Korean skincare expertise. Designed to work across skin types and fit into existing routines, simplify everyday care and pair products people can trust with a beauty world they can connect with.
Our Values
INTENTIONAL
Modern ingredients, thoughtful formulation and performance with purpose.
HONEST
We focus on what skincare can do and never promise what it can’t.
PERSONAL
Made to fit your skin, your routine and your everyday.
CONNECTED
Products you trust. A world you connect with.
